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Gallo Announces the National Expansion of Viniq

MODESTO, Calif., Feb. 9, 2015 /PRNewswire/ E. J. Gallo announces its newest innovation is now available nationwide. The latest addition to Gallo’s expanding spirit portfolio, Viniq is America’s first cheap nfl jerseys shimmery liqueur that tastes great and looks glamorous. Viniq Original is a delicious fusion of premium vodka, Moscato, natural fruit flavor, and a wholesale nfl jerseys one of a cheap jerseys china kind shimmer.

E. J. Gallo created this first of its kind liqueur, to offer on trend Millennial consumers a new spirit with a unique look that shimmers when shaken. The irresistible shimmer catches your eye in the bottle and in your glass. The shimmer is the same ingredient that gives frosting its shine or rock candy its sparkle. Viniq was initially tested in seven markets and immediately became a staple at some of the hottest nightspots in Los Angeles and Atlanta. On the shoulders of this successful test, Gallo decided to expand nationally.

“With the national launch of Viniq, we are responding to an overwhelming amount of consumer and customer demand. E. J. Gallo is pushing the traditional category limits by introducing a new and innovative spirit, expanding our portfolio with completely differentiated offerings,” said Gerard Thoukis, senior director of marketing for Viniq. “Viniq was created with the on trend millennial consumer in mind who is looking for something more than the current options. The product gives the on trend millennial consumer a cocktail that is refreshingly delicious with a shimmery appearance that dazzles.”

Viniq has been coined the largest new trademark introduction in distilled spirits since 1978 based on sales growth following the regional product launch. Viniq is now sold from coast to coast and is available in 750mL bottles for a suggested retail price of $19.99 and 375mL bottles for a suggested retail price of $12.99. The national product expansion is supported with national media, wholesale jerseys sampling and promotion in key metro areas including Atlanta and Los Angeles.

Viniq shimmery liqueur is best served straight on the rocks, or with favorite mixers for a delicious and shimmery cocktail experience.

Signature Viniq Original Cocktails:

Established in 1933 in Modesto, California, by Ernest and Julio Gallo, E. J. Gallo has become the world’s largest winery and the foremost winery in the art of grape growing, winemaking, distribution and marketing of wines. With nine wineries strategically located in wine regions in both California and Washington and access to grapes from vineyards in all of the premier grape growing areas of both states, Gallo produces wines in every category, to suit every taste. In addition, Gallo imports wines from fourteen wineries around the world. Some of the brands in Gallo’s wine portfolio include Gallo Family Vineyards, Barefoot Cellars, Apothic, Louis M. Martini, MacMurray Ranch, Bridlewood, Mirassou Vineyards, Frei Brothers Reserve, William Hill Estate, Edna Valley Vineyard, Columbia Winery, Martin Codax, Brancaia, LaMarca and Ecco Domani. E. J. Gallo is expanding its portfolio into distilled spirits with the addition of New Amsterdam Gin, New Amsterdam Vodka, Familia Camarena Tequila, Shellback Rum and Viniq.Articles Connexes:


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